L Y F T | Integrated Campaigns

Lyft Spring Bikeshare Campaign

Our first integrated campaign promoting it’s bike partnerships. Part of Lyft’s bigger drive for micro mobility, which also includes manufacturing ebikes and working with cities to advocate for more bike lanes. Conceived and produced entirely by our in-house creative team. Directed by Kim Gehrig. Music by Queen.

Lyft “How to Human” Campaign

The fully integrated campaign launched in late spring of 2021 as North Americans were starting to venture out after the Covid lockdown. Results: 60% more rides, 83% more bookings, and a 10% increase in market share.