L Y F T | Brand Transformation

In February of 2021, we launched an ongoing effort to refresh and unify the Lyft brand. We created codified brand principles for how the brand shows up from a values, tonal, voice, and visual perspective. This led to a top to bottom re-design of the brand across every line of business. The new cohesion has already had a powerful effect in unifying the consumer experience across all channels and touchpoints. We are now nimbly able to scale the production of brand assets and content across internal teams and with partner agencies and vendors, increasing volume and velocity at a much higher quality. The new Brand Guidelines have become an economic multiplier, and have had a material impact on company morale.

Technopop

“Technopop” visual guides video: New brand photography, illustration, typography, and animation styles.

Lyft Brand Values Work

I was invited to share our work on the main stage at Cannes Lions in 2022 as part of “The Renegades”, a session featuring creative leaders who are disrupting the traditional agency-client model.

Lyft 2021-2022 Brand Summary

Brand refresh summary and topline results.