Creative Leadership Executive / Motivational Speaker / Mango Farmer

  I’m proud of my proven track record of unlocking creativity and bringing out superpowers for brands, teams, and individuals. After 20+ years of creating culture-defining work, I’m now committed to finding new ways to unleash the power of creativity at scale.

  I’m currently finding my juice as chair of the advisory board of Moonshoot.inc. An invitation-only talent community, aided by Ai. Our mission is to remove the shackles of how great creative gets made.  Empowering ambitious CMOs and the most talented independent creative teams to instantly find each other, and engage, in order to make the best work of their careers, at the speed of culture.

Past Highlights

  I have an untraditional background that's been an advantage in connecting with more diverse, as well as global, collaborators and audiences. I was raised in Norway and Mexico, educated in Switzerland and Los Angeles, and grew my muscles as a Creative at Goodby, Silverstein & Partners in San Francisco.

  Smashing glass ceilings; I moved to London to become Executive Creative Director at WPP’S Blue Hive, a bespoke agency responsible for Ford’s advertising across 44 countries in Europe. With a staggering range of clients, cultures, and languages, inspiration and creativity became my key to achieving unheard-of pan-European collaboration. Our London office expanded from 80 to 200 people, and we additionally built four new offices for national European markets. All of this led to creative work that shattered Ford’s previous sales records and brought the brand to the forefront of social media and mobile media innovation.

  In 2015 my family moved back to San Francisco where I joined FCBWest as Chief Creative Officer (and later rising to co-President). Our team rebuilt and doubled that office in three years with 25% YoY revenue growth. How? We created globally award-winning work for Levi’s and Clorox that brought record ROI and transformed those legacy brands into contemporary success stories, finding relevance with younger and more diverse audiences. Headlines and awards followed, at the Cannes Lions, One Show and D&AD, and more. Subsequently, the FCB Network won Most Awarded network agency at Cannes in 2019 and at the One Show in 2020.

  After 20+ years of training and leadership roles on the creative agency side, I joined Lyft as VP of Creative in 2021. My move was prompted by a desire to build a faster and more nimble process, with fewer layers and a greater alignment around a shared mission. I felt that the conflicting objectives between the agency network model and their clients were getting in the way of creativity and agility. On the brand side, I discovered how much I love the power of being able to scale creativity across an entire brand narrative. Please enjoy some of the creative highlights and badass results in the portfolio sections.